Welcome to the team Dr Sarah Jelbert!

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At Spin Up Science, we’re thrilled to welcome the newest addition to our team, Dr Sarah Jelbert, formerly of the University of Cambridge. Working with us as Program Lead, Sarah will be expanding our range of entrepreneurship, innovation and impact courses for scientists.

Before moving to Bristol to join our team, Dr Jelbert was an experienced post-doc, with a background in cognition and behavioural sciences. In her academic career she studied, researched or lectured at a range of the UK’s leading universities, including Oxford, Cambridge and St Andrews, as well as the University of Auckland in New Zealand.

At Spin Up Science, Sarah will be leading and developing fun and effective programs that help expand researchers’ awareness of the range of opportunities available to them. As she puts it: “smart, motivated people have a huge number of options – both within and outside of the academic pathway – but it’s often extremely hard for researchers to spot those options and know how to progress towards them”. As a former state-school student, from an area with limited prospects, she is passionate about helping individuals to learn how to increase their confidence, and to understand how they really can tackle big problems and projects. She is delighted to be able to build on this via Spin Up’s work.


Perhaps you may have already heard of Dr Jelbert, or her area of research, from the widely popular articles and interviews on her experiments with the tool-making New Caledonian crows. Her research was regularly reported on by the BBC, the Guardian, New York Times, National Geographic, New Scientist and many more, and her videos of the crows went viral on YouTube. Her most recent published research involved building a vending machine for crows, to investigate how tool designs may be passed on from parent to offspring. Check it out here.

We’re very excited to have Sarah join us and are looking forward to what we will accomplish together. Welcome to the team!!!

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